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Why Is Measuring Customer Churn So Important?
Posted by Kim Walsh at May

Measuring customer churn is critical to business success. Many companies measure how many customers they get in a specific timeframe and how many customers after that timeframe they are left with. This is CAC and CHURN. CAC = cost of customer acquisition, CHURN= how many customers are no longer paying customers. Do companies know what […]

Category: ', CAC, CHURN, Customer Success, NPS, VIP Customers
